The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Big Fucking Deal
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client: Casey House Category: Sound Editing
A 49-inch Home
Agency: NoA | &Co. / Copenhagen
Client: Animal Protection Denmark Category: Out of Home for Good
The Unnoticed Sponsorship
Agency: Area 23 / New York + Flavor Studios / Curitiba + Sonido / São Paulo + Ars Thanea / Warsaw
Client: Instituto Melanoma Brasil Category: Innovation / Use of Media in Out of Home
End of the Internet
Agency: Area 23 / New York + Canja Audio Culture / Curitiba + Fuze / Curitiba
Client: Apfed - American Partnership for Eosinophilic Disorders Category: Film & Video
CHEER SIGNS
Agency: TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client: TOKYO METROPOLITAN GOVERNMENT Category: Events & Experiential
The Swedish Prescription
Agency: Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Brand Voice
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec Category: Public Relations for Good
The Unburied Casket
Agency: Edelman / Johannesburg + Edelman / Dubai
Client: Women For Change Category: Public Relations for Good
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Online / Branded Podcast
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Radio & Audio for Good
Watch What You Post. They Are.
Agency: David&Goliath / New York
Client: Child Rescue Coalition Category: Radio & Audio for Good
Futures
Agency: Supermassive / Sydney + Musicians Making A Difference / Sydney
Client: Musicians Making A Difference Category: Radio & Audio for Good
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Radio & Audio for Good
Watch What You Post. They Are.
Agency: David&Goliath / New York
Client: Child Rescue Coalition Category: Craft / Writing - Series
You Are My Sunshine
Agency: Area 23 / New York + Jamute / São Paulo + Dryspell Productions / New York
Client: Mollie’s Fund Category: Craft / Use of Music
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Innovation / New Ideas in Radio & Audio
4 Years of White Ribbon
Agency: Bensimon Byrne / Toronto + Narrative XPR / Toronto + One Method / Toronto + White Ribbon / Toronto
Client: White Ribbon Category: Sustainable Development Goals
Fertilizer 2.5
Agency: Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION Category: Sustainable Development Goals
Protest March Of The Penguins
Agency: Rethink / Toronto + Penguins International
Client: Penguins International Category: Social Media Stunts & Activations
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy Category: Innovation / New Ideas in Social Media
Unfinished Legacies
Agency: BarkleyOKRP / Kansas City + Primary Color Music + The Post Haus + Company 3
Client: City of Kansas City Category: Innovation / Use of Media in Social Media
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Film & Video
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Public Relations for Good
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Public Relations for Good
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue Category: Social Media for Good
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown Category: Social Media
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Games / Gaming
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Use of Gaming as a Tool
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women Category: Print & Promotional for Good
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Innovation / Use of Media in Experiential & Immersive
Pass It On - European Elections 2024
Agency: &Co. / NoA / Copenhagen
Client: European Parliament Category: Casting / Real People
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Gaming for Good
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Popular Culture Impact
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Gaming / Online
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project Category: Data for Good
Opera
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client: Royal Ontario Museum (ROM) Category: Visual Effects / Single
The Rarest Stars Shine Brightest
Agency: ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client: Montefiore Einstein Category: Craft / Art Direction
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Experiential & Immersive for Good
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Branded Entertainment for Good
Blip: Lightyears From Home
Agency: Sonar Music / Sydney
Client: Hospitals United For Sick Kids (HUSK) Category: Original Music / Score - Long Form
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref Category: Online Community Platform
The orange
Agency: LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client: Fondation CHU Sainte-Justine Category: Craft / Writing
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project Category: Craft / Casting
Life-saving Bathhouse
Agency: INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client: World Vision Category: Spatial Design / Architecture & Interior
Award:
2026 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Help!
Category:
Music Adaptation / Song
Annual ID:
OS26_MS017M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto
Client:
Casey House
Title:
Big Fucking Deal
Category:
Sound Editing
Annual ID:
OS26_MS031M
Award:
2026 Music & Sound Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Kids Help Phone
Title:
Help!
Category:
Sound Editing
Annual ID:
OS26_MS032M
Award:
2026 Out of Home Merit Award
Agency:
NoA | &Co. / Copenhagen
Client:
Animal Protection Denmark
Title:
A 49-inch Home
Category:
Out of Home for Good
Annual ID:
OS26_OH069M
Award:
2026 Out of Home Merit Award
Agency:
Area 23 / New York + Flavor Studios / Curitiba + Sonido / São Paulo + Ars Thanea / Warsaw
Client:
Instituto Melanoma Brasil
Title:
The Unnoticed Sponsorship
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS26_OH075M
Award:
2026 Pharma Merit Award
Agency:
Area 23 / New York + Canja Audio Culture / Curitiba + Fuze / Curitiba
Client:
Apfed - American Partnership for Eosinophilic Disorders
Title:
End of the Internet
Category:
Film & Video
Annual ID:
OS26_PH021M
Award:
2026 Public Relations Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Hakuhodo Product's Inc. / Tokyo + amana inc. / Tokyo
Client:
TOKYO METROPOLITAN GOVERNMENT
Title:
CHEER SIGNS
Category:
Events & Experiential
Annual ID:
OS26_PR023M
Award:
2026 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + FLX/Crazy Pictures / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
The Swedish Prescription
Category:
Brand Voice
Annual ID:
OS26_PR029M
Award:
2026 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client:
Lalcec
Title:
One More Question
Category:
Public Relations for Good
Annual ID:
OS26_PR038M
Award:
2026 Public Relations Merit Award
Agency:
Edelman / Johannesburg + Edelman / Dubai
Client:
Women For Change
Title:
The Unburied Casket
Category:
Public Relations for Good
Annual ID:
OS26_PR042M
Award:
2026 Print & Promotional Merit Award
Agency:
alma / Miami
Client:
Change the Ref
Title:
Cause & Effect
Category:
Print & Promotional for Good
Annual ID:
OS26_PT027M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Online / Branded Podcast
Annual ID:
OS26_RA012M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Radio & Audio for Good
Annual ID:
OS26_RA017M
Award:
2026 Radio & Audio-First Merit Award
Agency:
David&Goliath / New York
Client:
Child Rescue Coalition
Title:
Watch What You Post. They Are.
Category:
Radio & Audio for Good
Annual ID:
OS26_RA019M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Supermassive / Sydney + Musicians Making A Difference / Sydney
Client:
Musicians Making A Difference
Title:
Futures
Category:
Radio & Audio for Good
Annual ID:
OS26_RA020M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio & Audio for Good
Annual ID:
OS26_RA021M
Award:
2026 Radio & Audio-First Merit Award
Agency:
David&Goliath / New York
Client:
Child Rescue Coalition
Title:
Watch What You Post. They Are.
Category:
Craft / Writing - Series
Annual ID:
OS26_RA024M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Area 23 / New York + Jamute / São Paulo + Dryspell Productions / New York
Client:
Mollie’s Fund
Title:
You Are My Sunshine
Category:
Craft / Use of Music
Annual ID:
OS26_RA025M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS26_RA028M
Award:
2026 Sustainable Development Goals Pencil Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative XPR / Toronto + One Method / Toronto + White Ribbon / Toronto
Client:
White Ribbon
Title:
4 Years of White Ribbon
Category:
Sustainable Development Goals
Annual ID:
OS26_SD006M
Award:
2026 Sustainable Development Goals Pencil Merit Award
Agency:
Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Fertilizer 2.5
Category:
Sustainable Development Goals
Annual ID:
OS26_SD007M
Award:
2026 Social Media Merit Award
Agency:
Rethink / Toronto + Penguins International
Client:
Penguins International
Title:
Protest March Of The Penguins
Category:
Social Media Stunts & Activations
Annual ID:
OS26_SM041M
Award:
2026 Social Media Merit Award
Agency:
Stendahls / Gothenburg
Client:
RFSL
Title:
The Human Writes Font
Category:
Social Media for Good
Annual ID:
OS26_SM050M
Award:
2026 Social Media Merit Award
Agency:
VML / Dallas
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Innovation / New Ideas in Social Media
Annual ID:
OS26_SM060M
Award:
2026 Social Media Merit Award
Agency:
BarkleyOKRP / Kansas City + Primary Color Music + The Post Haus + Company 3
Client:
City of Kansas City
Title:
Unfinished Legacies
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS26_SM062M
Award:
2025 Best of Non-Profit Best of Non-Profit Pencil
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Best of Non-Profit
Annual ID:
OS25_BONP000G
Award:
2025 Health & Wellness Gold Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video
Annual ID:
OS25_HW005G
Award:
2025 Public Relations Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Public Relations for Good
Annual ID:
OS25_PR005G
Award:
2025 Public Relations Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Public Relations for Good
Annual ID:
OS25_PR006G
Award:
2025 Social Media Gold Pencil
Agency:
LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client:
Dans La Rue
Title:
Address Change
Category:
Social Media for Good
Annual ID:
OS25_SM007G
Award:
2025 Health & Wellness Gold Pencil
Agency:
SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media
Annual ID:
OS25_HW006G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Games / Gaming
Annual ID:
OS25_BE003G
Award:
2025 Gaming Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Use of Gaming as a Tool
Annual ID:
OS25_GA001G
Award:
2025 Print & Promotional Gold Pencil
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Print & Promotional for Good
Annual ID:
OS25_PT004G
Award:
2025 Experiential & Immersive Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Innovation / Use of Media in Experiential & Immersive
Annual ID:
OS25_EX007G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
&Co. / NoA / Copenhagen
Client:
European Parliament
Title:
Pass It On - European Elections 2024
Category:
Casting / Real People
Annual ID:
OS25_MI010G
Award:
2025 Health & Wellness Gold Pencil
Agency:
IMPACT BBDO / Dubai
Client:
UN Women
Title:
Child Wedding Cards
Category:
Direct Marketing
Annual ID:
OS25_HW004G
Award:
2025 Gaming Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming for Good
Annual ID:
OS25_GA003G
Award:
2025 Cultural Driver Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Popular Culture Impact
Annual ID:
OS25_CD001G
Award:
2025 Interactive, Online & Mobile Gold Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Gaming / Online
Annual ID:
OS25_IN001G
Award:
2025 Creative Use of Data Gold Pencil
Agency:
Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Data for Good
Annual ID:
OS25_CU004G
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum (ROM) / Toronto + Chemistry Film / Copenhagen + Revolver Films / Toronto
Client:
Royal Ontario Museum (ROM)
Title:
Opera
Category:
Visual Effects / Single
Annual ID:
OS25_MI022S
Award:
2025 Health & Wellness Silver Pencil
Agency:
ALTO NY / New York + Montefiore Einstein / New York + Biscuit Filmworks + Truform Media
Client:
Montefiore Einstein
Title:
The Rarest Stars Shine Brightest
Category:
Craft / Art Direction
Annual ID:
OS25_HW016S
Award:
2025 Experiential & Immersive Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX012S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Entertainment for Good
Annual ID:
OS25_BE017S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Sonar Music / Sydney
Client:
Hospitals United For Sick Kids (HUSK)
Title:
Blip: Lightyears From Home
Category:
Original Music / Score - Long Form
Annual ID:
OS25_MS012S
Award:
2025 Interactive, Online & Mobile Silver Pencil
Agency:
Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Annual ID:
OS25_IN010S
Award:
2025 Health & Wellness Silver Pencil
Agency:
LG2 / Montreal + Rodeo FX + Circonflex + FAAV Studio
Client:
Fondation CHU Sainte-Justine
Title:
The orange
Category:
Craft / Writing
Annual ID:
OS25_HW017S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Craft / Casting
Annual ID:
OS25_RA008S
Award:
2025 Design Silver Pencil
Agency:
INNOCEAN / Seoul + GUBO Architects / Seoul + Assemble In / Seoul + studio Delyte / Seoul
Client:
World Vision
Title:
Life-saving Bathhouse
Category:
Spatial Design / Architecture & Interior
Annual ID:
OS25_DE015S